ETC, Inc., Wins Bronze Anvil Award of Commendation
Loveland, OH (May 1, 2017) – The Public Relations Society of America (PRSA) recognized ETC, Inc., as a 2017 Bronze Anvil Award of Commendation winner for the company’s work on a direct mailer with an attached magnet for the the Metropolitan Sewer District of Greater Cincinnati (MSD) “Do Your Part Cincinnati” campaign.
“For more than 45 years, the Bronze Anvil Awards have celebrated the ‘best of the best’ in public relations tactics — the individual items or components that contribute to the success of an overall program or campaign,” according to the PRSA website.
The winning direct mailer served as one part of the overall “Do Your Part Cincinnati” public awareness campaign that aimed to increase understanding about the sewer system, how it works, and what can cause problems within it. The mailer itself served as a customer call to action that encouraged parents and kids to call MSD first should a sewer backup occur and to go to the campaign website (doyourpartcinci.com), where they can watch a video, play a game, and learn about sewer backups. The magnet enclosed in the mailer provides a convenient way for customers to keep MSD’s number handy should a sewer problem arise.
MSD provides wastewater collection and treatment for residents and businesses in Hamilton County, Ohio and small portions of Butler, Clermont and Warren counties.
ABOUT ETC, INC.
ETC, Inc. helps communities understand its clients’ industrial operations and public utility projects, including sewer, water, natural gas, and electricity. The company was established in 1994, and has offices in Cincinnati, Toledo, and Cleveland, Ohio. ETC, Inc. is certified as a woman-owned small business enterprise, and is a member of the Green Business Bureau and Green Umbrella.